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When it comes to the major gaming firms that dominate the industry in the United States and the UK, most gamblers are familiar with these big name companies. But there are groups that have just as much influence in other regions that aren’t so well known to English-speaking gamers. One of these companies is InBet, a firm that has done most of their work thus far in Russia and Eastern Europe, though they’ve more recently branched out.
InBet Games was established in 2003, and quickly became a powerhouse in Russia, Kazakhstan, Ukraine, Tajikistan, and other former Soviet republics. This is not a company that is a threat only in one area, either: they’ve branched out into all corners of the gaming industry, from iGaming to land-based casinos and lottery services. Basically, they prided themselves on becoming a go-to firm for whatever clients might need. In more recent years, they’ve even branched out into other markets in Africa (Nigeria and Kenya), the Caribbean (the Dominican Republic), and even have clients using their iGaming services in locations like Greece, Portugal, and Brazil.
Here, we’re most interested in those online operations, which have been utilized by more than 50 different operators in at least 17 countries worldwide. Using a broad selection of games and a powerful client, InBet has become a serious playing both in land-based venues and over the Internet, at even some of the best online casinos with no deposit bonus offers. We expect many more gamblers to become familiar with their products in the years to come.
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When it comes to their web-based operations, InBet’s pride and joy is their iGaming solution known as Happy. This platform brings 88 games to the table at the time of this writing, ranging from slots to table games, bingo products, and a range of specialty titles. While you’ll often find these games integrated with others, there’s certainly enough here to run a casino all by itself.
The most powerful aspect of Happy is the work that has been done behind the scenes to optimize this platform for both players and operators. The software is ready to go in 11 different languages, and comes with support for a wide range of online casino deposit and withdrawal options. Perhaps most importantly for the modern industry is the fact that all games are created in HTML5 and are fully optimized for mobile play.
And when we say fully optimized, we mean it. We’re not just talking about the games working – although they are designed to operate flawlessly on every modern smartphone or tablet device – but also in terms of how they interact with these phones. By using special algorithms, the company has made sure that their games use as little battery life as possible, allowing users to play for as long as they want without draining power.
The bulk of the InBet collection comes from their slot machines. These games cover a wide range of themes, and are designed to be as unique from one another as possible to provide as much replay value (and retention, from the perspective of casino owners) as possible. Many of these games feature a muted art style that feels almost pencil drawn, a cool look that is very different than what you’ll normally see across the industry. Not surprisingly, there are also plenty of more traditional art styles on display as well, including games with flashy animations and CGI graphics.
Several games in this collection are worthy of note. There’s the medieval Age of Knights slot game, a five-reel, nine-line title that is just about as traditional as slots come these days – except for the almost comical presentation style, which definitely livens up the proceedings. We were particularly fond of Gagarin-61, a game of interest to Russian audiences but also anyone interested in the history of space travel: it is, after all, named after the first human being in space, Soviet cosmonaut Yuri Gagarin, as well as the year he made his historic trip. And for a more fantasy-based title, you can try the horror-themed slot game. Zombie Moon. While these games all have fairly simple gameplay, the fun themes and great art and sound design really make them enjoyable to play.
InBet is a company that’s known for their drawing based games, and that is just as clear online as it is in the land-based sector. You’ll see a number of bingo-based titles, though not all of them are entirely like the game you may have played in halls. For instance, Bingo 37 Ticket offers timed drawings in which you can make roulette-style bets that pay off depending on which balls are taken out of the hopper. Meanwhile, keno is offered in a couple of different forms, one of which allows you to draw as often as you like, and the other which uses timed draws that you can bet on at a more leisurely pace.
InBet Games has also created a number of table games that offer up action, featuring many of the world’s most popular casino classics. For instance, you can find blackjack, roulette, and sic bo at many online casinos that feature this software, allowing you to enjoy placing bets on these immensely popular games from the comfort of your home (or even your phone).
That doesn’t mean that there aren’t some unusual options here, however. This is particularly true in how the company handles roulette. Along with a mini version of the wheel, which features fewer numbers, there’s also a game they call Fortuna, in which the game is laid out more like a classic “Big Wheel” style game. This multiplayer experience features only some of the bets you’d normally see on a roulette table, but can be played by countless players at once, with the game dynamically tracking how much has been bet on each number before each spin.
As we mentioned earlier, InBet is a firm that is well-known for the work they do with many brick-and-mortar partners. This can mean a lot of things depending on the laws of a particular jurisdiction and the needs of their clients: they can outfit casinos, lottery and betting shops, cyber cafes, or even kiosks and terminals that offer a range of games on their own. Along with the titles we’ve talked about from their online collection, the developer can also offer up virtual racing games, popular poker offerings like Texas Hold’em and Omaha, and Baccarat, among other content.
InBet is also one of the top lottery firms in Eastern Europe and Russia. Offering a strong team that can combine customized solutions with expertise in the regulatory frameworks of many different nations, they have become the leading lottery supplier in CIS countries, and have begun to branch out to other areas of the world as well. Innovations like their self-service terminals have the company poised for even greater success in the near future.
Few gambling groups have had as much success as InBet Games without becoming household names the world over. That’s hardly the company’s fault, though: their initial target markets were all in one region, which means that much of the world still hasn’t become familiar with their offerings even as they’ve become an industry leader in their part of the world. If you live outside this region, you can still enjoy high-quality games, such as Manna Play slots, and ReelPlay slots here at VegasSlotsOnline.
But we’re getting the feeling that this is only a temporary situation, and that the firm could become a much bigger worldwide player in the near future. The studio has been exploring more and more potential markets over the years, and it shows in their expanded operations throughout Africa, Europe, and the Americas. They’ve even expressed an interest in finding their way into the USA market, which would be a major breakthrough for the company.
If and when InBet becomes available in your country, you might very well want to check out what they have to offer. While their online slots and other games are hardly revolutionary in terms of bonus features or gameplay, they are rather distinctive and interesting, and that’s enough to give them a lot of replay value.
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