From the Factory to the Street
Britain’s pubs, clubs, arcades and bingo halls are stocked with machines crafted by Storm Gaming Technology. The English firm have supplied over 3,000 terminals to high street premises the length and breadth of the country, but have also forayed overseas in search of ripe new pastures. With gaming systems installed in Africa, the gambling market of the Philippines and mainland Europe, STG are truly a global operation. For British businesses looking to enhance their premises and boost their revenue with the addition of a gaming system, Storm Gaming Technology can offer a range of solutions that are tailor-made for their market.
Many of SGT’s terminals are available in varying builds to suit the needs of the market in question. Street Casino, for example, is a recent release that’s offered as a Cat C or B4 product. In the case of the former, this makes it an ideal product for pub operators, be it a nationwide chain or an independent bar. Street Casino features 26 games and an exclusive content to receive content from Core Gaming.
The B4 version of this terminal comes bearing 24 games and is a high earner that’s designed for the British club scene. With over 1,000 units shifted to date, it’s already proven its worth.
Terminal Velocity
Storm Gaming Technology’s terminals have fairly flown out of their warehouse, with Golden Lotto another of this year’s success stories. Sold as a 12-game package, it’s designed for private member clubs and features an array of alluring lottery-style games.
Red Hot Bingo is another popular SGT title whose games are replete with progressive jackpots, variable stakes and multiple card options. Golden Slots offers a selection of highly entertaining video slots including Popeye The Sailorman, which also surfaces in the Popeye & Friends terminal, a fun triple-play slot. You won't find all of these online, but for a wide range of entertaining games, how about the High 5 Games slots range, or EvoPlay Entertainment slots? Try free versions of these and games from hundreds of other developers across the pages of VegaSlotsOnline.
All of Storm’s terminals are manufactured in Taiwan before being assembled and thoroughly tested in the UK.
Play down the Pub
For UK pubs, Storm can offer an attractive package that includes big jackpots and a good selection of entertaining games. Its Tempest MK2 cabinet is the pick of the bunch, though they also offer a lower priced Gem cabinet, each of which can be stocked with 25 games including roulette and slots, with jackpots ranging from £100 to £400.
From the perspective of the pubs stocking the machines, there are no ongoing software fees to pay and the slim design of the cabinets, whilst still fitting in a 19 or 22” display, maximises floor space.
From the perspective of punters, there are some extremely enticing games to get stuck into with multi-stake options and autoplay function. 5-reel options include Rivers of Gold, Captain Cashfall, Mandarin Orchard and Dragon Gems.
While many of Storm’s games are thoroughly contemporary in design and theme, others give more than a nod to the past. Games such as Bar Star, with its black and white O’s and BAR symbols, could be straight out of the 90s, while Rolling Red 7s is replete with classic melons, cherries, oranges lemons and of course red 7s. The top prize has been inflation adjusted however to a healthy £500. You wouldn’t have gotten that out of a fruit machine in the mid 90s.
From the Office to the Web
Land-based games might be at the heart of Storm Gaming Technology’s operations, but there’s more to this company than just heart. There’s its web-based content for a start, which takes all the features that surface in their gaming terminals and reconstructs them for desktop and mobile devices at some of the best online gambling sites around..
The firm’s in-house development team have acquired extensive experience in optimising their games for the digital domain, with content adapted and localised for markets both at home as well as in Europe, Africa and the USA. All of the games that SGT create are designed in-house.
The company employs its own mathematicians, programmers, coders and testing staff who are tasked with conjuring the best games possible – games that will entice operators and players alike.
Slots are a mainstay, and responsible for a significant proportion of Storm’s revenue. They’re equally adept at video bingo, however, as well as casino table games, lottery games, scratch card games and various skill games. All of these categories are available as standalone terminals or as software only for web-based casinos. In addition to supplying complete solutions, Storm’s collective skill set has been used to deliver custom projects for clients, be it a white label casino or a software platform that meshes with third-party APIs.
Overseas Operations
As a sign of Storm’s increasing prominence within the gaming industry, 2016 has seen the Shropshire firm sign a number of deals with overseas clients, bolstering its market share and exposing its games to new audiences. In the US, the firm has signed a partnership with iGaming platform and turnkey operator CashBet.
The move has seen Storm’s land-based gaming content rolled out to mobile players via CashBet’s Virtual Online Pub. As Storm put it, this is “a place where players can play classic British fruit machines online, as well as the very latest slots for the UK market.”
The deal has granted CashBet access to Storm’s complete portfolio of games, all reworked in HTML5 for the benefit of mobile users. Titles include the Monsters of Rock Megaways slot, Star Bingo, Jenny Vegas, Atomic Casino and Cosmo Casino and Thunderbirds, which is an online slot themed around a famous TV show. Closer to home, Storm also debuted their latest digital gaming machine, Fireball, which has been distributed by Aztec Coin.
Weathering the Storm
There’s no disputing that Storm Gaming Technology are a talented bunch. From humble beginnings in the quiet English county of Shropshire they’ve grown to become a global force within the gaming sector. The company’s land and web-based solutions are ideal for casinos, pubs and bingo halls within the UK and abroad.
When it comes to gaming, Storm have managed to juxtapose the old with the new, devising slots and table games that pay tribute to the fruit machines of the past while enlivening them with new features, exciting bonus games and ways of winning serious cash.
