Extending a long-running agreement
Golden Nugget is extending its long-running partnership with leading gambling tech provider Scientific Games Corporation until 2024.
providing sports betting and other igaming services to the US casino operator across different states
As part of the deal, Scientific Games will be providing sports betting and other igaming services to the US casino operator across different states.
Scientific Games will provide its software for Golden Nugget’s Pennsylvania and New Jersey online gambling markets. While the operator does not have a physical casino in Pennsylvania, it does hold an online license.
Thomas Winter, Golden Nugget’s senior general manager and vice president for online gaming, said, “We’re thrilled to continue working with them [Scientific Games] to bring a consistent and best-in-class experience to our players across multiple products, nationwide.”
Inclusion of sports betting services
The sports betting sector has been expanding rapidly in the US since a Supreme Court vote lifted the ban on the activity. Golden Nugget will now be availing of the OpenSports software platform from Scientific Games for its sports betting needs.
The platform will provide many different tools and technology that play a key part in the operation of an online sportsbook, which will help boost market share and revenue figures. For trading and risk management services, Golden Nugget will be working with Don Best Sports.
Golden Nugget released a press statement on the new aspects of the partnership extension. It said,
The deployment of OpenSports will start with mobile sports betting in New Jersey with additional states included as new states launch.”
It added that there is also an option in place that would see OpenSports being integrated into retail sportsbooks in the likes of Nevada, Mississippi, and New Jersey.
Scientific Games goes from strength to strength
Scientific Games’ presence in North America has gone from strength to strength, with a number of notable deals announced in recent months.
In December 2019, it entered into a four-year contract with the Ohio Lottery Commission. The agreement entailed an extension of the parties’ previous contract, with Scientific Games now in charge of instant games in the state. Earlier this month, Churchill Downs got the green light from the Kentucky Horse Racing Commission to start offering historical horse racing machines. The units will be using technology provided by Scientific Games.
Golden Nugget expansion faces hurdle
Golden Nugget has also been looking to further infiltrate the sports betting industry. However, one of the main hurdles is Tilman Fertitta’s ownership of the Houston Rockets NBA team.
Numerous states have rules in place that impede the owners of sports teams from participating in sports betting operations. This could prevent Golden Nugget from accessing certain US sports betting markets.