A landmark partnership
NASCAR is providing live-streaming rights to global sportsbooks for the first time through a deal with IMG Arena, a leading sports betting data rights company based in London, UK. This means betting operators outside the US and Canada will be able to access the remaining races in 2020 NASCAR Cup Series season.
The deal, announced on Wednesday, also licenses IMG Arena to use NASCAR imagery for a new virtual sports betting game which will be created by Leap Gaming. The game designers will be able to recreate some of the leading race tracks in the sport, such as the Daytona International Speedway.
game designers will be able to recreate some of the leading race tracks in the sport
The agreement is set to expand IMG Arena’s virtual sports betting offering, which includes horse racing, soccer, and tennis.
Reaching a global audience
The managing director of gaming at NASCAR, Scott Warfield, said the company is excited to work with a market leader to grow the sport’s global presence.
He added: “The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
NASCAR making headway
This latest deal comes only a few months after NASCAR secured its first US sports betting operator partner, Penn National Gaming. This gave the casino company a non-exclusive option to offer NASCAR betting on its upcoming betting app and at its 18 retail sportsbooks. A central part of the agreement is the free-to-play mobile game NASCAR Finish Line, which has a $25,000 jackpot prize available for each race.
among the first significant sports leagues in the United States to get back in action
NASCAR was among the first significant sports leagues in the United States to get back in action last weekend. It hosted the Real Heroes 400 at South Carolina’s Darlington Raceway on May 17, making it the first such race to take place in two months.
