New partnership
Betcris is now the official wagering partner for Major League Baseball (MLB) in Latin America. With the deal, the operator can use official MLB data along with league marks and logos for its website and other wagering platforms.
The company is currently working on a mobile app that offers free-to-play options, which will also be part of the MLB deal. Betcris and the league plan to work together to protect the integrity of games through collaboration on best-in-class practices.
Official wagering partner
As part of the partnership, Betcris will market and advertise its brand during broadcasts of Major League Baseball Jewel Events and Postseason games in Latin America. This will take place in areas where the brand has licensing.
Betcris CEO JD Duarte commented that the deal gives the brand a competitive edge and reflects the dedicated efforts the company has undertaken to become a leader in sports gaming. Duarte stated further:
This partnership will strengthen Betcris’ position in the gaming industry by allowing us to cover all the action in the field and it could not come at a better time.”
Major League Baseball’s executive vice president of gaming and new business ventures Kenny Gersh commented as well, stating that some of the league’s most loyal fans live in Latin America. It is important to the MLB to find a partner in the region that was the right gaming operator to engage the fans and gain new audiences.
The deal is announced just as the shortened, delayed season is about to begin. Opening Day is on July 23 with the Washington Nationals facing the New York Yankees and the Los Angeles Dodgers taking on the San Francisco Giants.
Former US provider
As part of TV Global Enterprises Ltd., BetCris is currently licensed by the Malta Gaming Authority and based in Costa Rica. It does not serve the United States and lists the nation as a restricted country. In the past, however, the company provided gambling services for the US market. At that time, single-game sports betting was only legal in the state of Nevada.
The company operated in the US after the 2006 Unlawful Internet Gambling Enforcement Act (UIGEA) passed, finally exiting the market in 2007. Such operators are considered by some as “bad actors” today. Betcris customers were eventually migrated to the Bookmaker.eu, which is a site that still offers services in the United States to this day.