New sponsorship deal
Flutter Entertainment brand FOX Bet has signed a new sponsorship agreement with the NFL’s Philadelphia Eagles. The deal covers a variety of advertising options for FOX Bet including the digital, social media, and broadcast sectors. A new studio will be built at Lincoln Financial Field as part of the deal, making the Eagles’ home stadium a prime spot for themed content.
The studio will broadcast content featuring the Eagles, with Fox Sports personalities appearing on-air during the broadcasts. Former Eagles players will also be brought in to participate.
New FOX Bet studio
The highlight of the new sponsorship deal with FOX Bet is the studio space. It will be constructed from the ground up and will be used as a unique entertainment option for Eagles fans. Content will be provided across multiple platforms with FOX Bet presenting all the action.
The new series will be filmed on game days when the team plays at home.
A new program called Eagles Edge is in the works, set to air on the digital channels after each Eagles game. The new series will be filmed on game days when the team plays at home. Fans can tune in on the team’s social channels, PhiladelphiaEagles.com, and the Eagles Official Mobile App.
The betting brand will be able to advertise and provide custom promotions for game days. It will also have the ability to place messaging on Lincoln Financial Field’s LED boards, as well as on end zone boards and signs on the concourse levels.
FOX Bet will be the presenting sponsor of the Eagles Tailgate Crew, special pods that feature groups who will interact with fans during game days in the stadium parking lots.
Philadelphia Eagles senior vice president of revenue and strategy, Catherine Carlson, commented that the new integrated partnership will allow the team to reimagine the way they provide content to fans, saying: “We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
Official partner
With the deal, FOX Bet becomes the official partner of the Eagles. Along with the new studio, a premium lounge will be added to the stadium. Once fans can visit the NFL stadiums again, the FOX Bet Lounge will open to ticketed guests.
The space will be able to accommodate as many as 380 people. Access will be granted to the area two and a half hours before kickoff. Fans can also head back down to the lounge for an hour after the game.
fans will be able to watch players as they arrive
Food and beverage options will be on offer in the lounge area. Fans will be able to watch players as they arrive as well as enjoy live post-game press conferences. The space will also include an interactive activation room that will house wall to wall television monitors and sports lounge seating.
Betting season in full swing
As the Eagles and FOX Bet announce their partnership, the sports betting industry in the US is about to heat up. The NFL just kicked off its season and the American Gaming Association (AGA) reported via a new survey that an estimated 33.2 million adults will place NFL bets during the 2020-21 season.
The survey found that 54% of sports bettors are excited about the new season. It is expected that a higher percentage of US bettors will wager at land-based sportsbooks – 20% versus last season’s 18%. According to the AGA, legal sports betting has spread quickly, as there are now 29 million more Americans that have access to legalized sports betting in their home states compared to 2019.
