A familiar face
Jamie Foxx is set to star in a new brand campaign for online gambling and sports betting operator BetMGM. The Grammy and Academy Award winner will be heading up The King of Sportsbooks campaign for BetMGM.
BetMGM welcomed Foxx to the team on its Twitter page on Wednesday:
The campaign will include both social media and traditional ads featuring Foxx. BetMGM has linked up with the 72andSunny New York creative agency for the project. In the first ad, which will launch in the coming weeks, Foxx will be seen levitating above the water at the famous Las Vegas Fountains of Bellagio.
A unique storyteller
BetMGM chief marketing officer Matt Prevost said of the partnership: “BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
uniquely entertaining and creative storytelling ability
Prevost added that the new campaign is “the next step in the evolution” of the BetMGM brand, with Foxx having a uniquely entertaining and creative storytelling ability.
BetMGM making moves
BetMGM is a joint venture between MGM Resorts and GVC Holdings, formed in New Jersey in July 2018. Since then, it has launched online sportsbooks in New Jersey, West Virginia, Nevada, Indiana, and Colorado.
The operator has also started to branch out into the online casino space, launching a platform in West Virginia last month. It already has a presence in New Jersey and plans to roll out similar offerings shortly in Michigan and Pennsylvania.
Last week, BetMGM announced a partnership with the NFL’s Las Vegas Raiders, having already become an official partner of the Detroit Lions and Denver Broncos. The operator also has deals in place with the PGA Tour, MLB, Yahoo Sports, and the NBA.
Another part of BetMGM’s effort to increase brand exposure is the creation of a sports betting show in partnership with VSiN, titled Betting across America. The show will provide detailed analysis of the sports betting industry using live betting data.
