New partnership agreement
The Chicago Bears have named PointsBet their first official sports betting partner. With the new deal, the global sportsbook operator will have access to the NFL team’s logos, marks, and intellectual property.
PointsBet will utilize the digital assets of the team, focusing on branding and sponsorship opportunities. The betting brand announced the new deal via Twitter:
PointsBet sports betting deals
With the new partnership, Chicago Bears fans are set to benefit from special sports betting deals. PointsBet has promised to provide the best price in the market for all games featuring the Bears this NFL season. This will include moneyline and pre-game point spread betting options.
On top of that, Bears fans will also be given a unique sign-up code to be used at PointsBet. The code applies to the operator’s mobile app and provides access to special incentives.
bring fans a new way to interact with the team
CEO and president of the Chicago Bears Ted Phillips said that the team is excited to welcome PointsBet into their family. Phillips pointed out how the deal will bring fans a new way to interact with the team.
PointsBet USA CEO Johnny Aitken reiterated the excitement of joining forces with the Bears, saying: “We are teaming up with a first-class organization, supported by extremely passionate fans.”
Launching services in Illinois
The new deal with the Bears comes just a few weeks after PointsBet launched digital sports betting at the Hawthorne Race Course.
After this initial launch, PointsBet now looks to get up and running in additional locations including Crestwood, Prospect Heights, and Oakbrook Terrace. Once all locations are live, the company will have a retail and digital footprint in the four corners of Chicagoland.
Before signing with the Bears, PointsBet announced a deal with two professional sports teams in Indiana: the NFL’s Indianapolis Colts and the NBA’s Indiana Pacers. And prior to that, PointsBet secured a deal with the University of Colorado Buffaloes.