Powering in-play betting
Genius Sports Group has announced that is now an official multi-state data partner of WynnBET. The sports data and technology company tweeted out details about the new deal on Tuesday:
WynnBET, the Wynn Resorts-owned online betting brand, will be getting access to official live data through Genius Sports’ partnerships with many notable sporting organizations. Specifically, the LiveTrading and LiveData offerings from Genius Sports will be driving the in-play betting on the WynnBET sportsbooks in Michigan, Colorado, and New Jersey. While other launches are in the works, WynnBET is not currently live in any other states.
One of the key partnerships that Genius Sports has in place is with NASCAR. This relationship will allow WynnBET to offer over 15 different in-race betting markets to its users during the course of the NASCAR season.
The latest partnership for Genius Sports
In the press release announcing the new partnership, Genius Sports Group chief commercial officer Jack Davison welcomed the chance to work with a “nationally-recognizable brand.” Talking about the expansion of legal sports betting across the US, he said: “In-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”
In-game handle is quickly rising”
Genius Sports Group has already formed relationships with other sports betting operators that are active in the US market. This includes BetMGM, FanDuel, DraftKings, William Hill, and PointsBet.
WynnBET’s expansion efforts
After announcing on February 9 that it received conditional approval to operate an online sportsbook in Tennessee, WynnBET now has market access in nine states. As well as its online sportsbooks that are up and running in Michigan, New Jersey, and Colorado, WynnBET has struck deals to launch in Ohio, Nevada, Massachusetts, Iowa, Indiana, and now Tennessee. It is also seeking a license in the Virginia market.
WynnBET now has market access in nine states
The operator has been agreeing to a number of partnership deals in recent times. In October 2020, WynnBET became an official betting partner of NASCAR. It also inked an agreement to be the official online sportsbook for Richmond Raceway and Martinsville Speedway in Virginia, pending regulatory approval. To help with its expansion plans in Tennessee, WynnBET has partnered with the Memphis Grizzlies NBA team in a multi-year deal.
