Promoting the online casino
Actor Vince Vaughn is the new face of the Caesars iGaming and casino platforms.
Caesars Sportsbook and Casino announced the news on Monday. The well-known actor will become the face of upcoming marketing campaigns, social media content, and promotions. He will also participate in various events and experiences for members of the Caesars Rewards program.
highlight the benefits that the Caesars online casino users can get
Through the new role, Vaughn will be known as “Prince Vaughn,” the “Ruler of Roulette,” and the “Sultan of Slots.” A key aim of the campaigns will be to highlight the benefits that the Caesars online casino users can get through the Caesars Rewards program.
A natural fit
Caesars Digital chief marketing officer Sharon Otterman believes that Vaughn is the ideal fit for Caesars. She said he “represents the entertainment and experience that our customers have with our app.” Vince Vaughn also acknowledged the new relationship with Caesars, deeming it a “special” partnership for him as he has a “long history of love for Las Vegas and gaming.”
WSOP had Vaughn on board as the celebrity master of ceremonies
He had already tangentially worked with Caesars through his affiliation with the World Series of Poker (WSOP). The Caesars Entertainment-owned WSOP had Vaughn on board as the celebrity master of ceremonies during the 2022 WSOP in Las Vegas.
Vaughn is an avid poker player, having previously taken part in some major tournaments. He is also a sports bettor, with his father at one time being an aspiring professional gambler. One of his best-known roles was in the 1996 hit comedy-drama Swingers, which was largely shot in Las Vegas.
Operators embracing ambassadors
Caesars already has a number of high-profile celebrities on board as ambassadors, including comedian and actor JB Smoove and the iconic family of football players, the Mannings. A 30-second advertising video showcasing the Mannings, Smoove, and Vaughn enjoying a meal through the Caesars Rewards program is now airing.
Caesars is not the only online gambling operator in the US to use celebrity brand ambassadors. Many other operators have celebrities and athletes on board to promote their offerings. Actress Vanessa Hudgens became a BetMGM ambassador last month, while actor Jamie Foxx has headed up marketing campaigns for the same operator.