Major League Baseball (MLB) has partnered with the leader in American sports betting, FanDuel, in a multi-year deal.
will let customers stream games from the FanDuel sportsbook app and FanDuel+
FanDuel has been aligned with MLB since 2019, but is now receiving expanded marketing opportunities, including live broadcast integrations, and will let customers stream games from the FanDuel sportsbook app and FanDuel+.
In addition, FanDuel can use MLB highlights in its product and in combination with its content on FanDuel TV.
“FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly,” said MLB executive vice president of media & business development Kenny Gersh in Thursday’s announcement. “These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”
The extended partnership will also see FanDuel and MLB push for greater awareness and handling of problem gambling in America. FanDuel and the MLB are both able to pursue new opportunities with other partners as a result of their new agreement.
Twelve states that house (16) MLB teams have legal sports betting markets: Arizona, Colorado, Illinois, Maryland, Massachusetts, Michigan, Minnesota, New York, Ohio, Pennsylvania, Washington, and Wisconsin, plus Washington D.C.