MGM Resorts International has announced that the BetMGM online sports betting and iGaming brand is launching in the UK, marking the operator’s first step outside of the North American gambling market. This new offering uses technology from LeoVegas, a Swedish-based gaming company that MGM purchased in 2022.
The UK platform is now available for desktop and mobile users through web browsers. The operator plans to further develop the functionality and release a downloadable mobile app before it holds a national media launch in the middle of next month.
MGM Resorts President and CEO Bill Hornbuckle is excited about providing gaming experiences that are specifically tailored to international users. Talking about the UK launch, he said it “represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”