Newcastle United has unveiled online sports betting platform Sportsbet.io as a new club partner. This is a multi-year deal that the English Premier League team believes will help it engage better with fans across the world.
Newcastle United Chief Commercial Officer Peter Silverstone believes the agreement will help to bring new ideas to the table and create interesting content and incentives for fans.
Sportsbet.io, a crypto-focused sportsbook and online casino, is a part of Yolo Group. It also has agreements with other soccer teams like Southampton FC and São Paulo FC.
The team is no stranger to working with gambling-related companies. Sportsbook operator Fun88 was the side’s front-of-shirt sponsor from May 2017 and June 2023. It remains on board as an official Asian betting partner, with Saudi Arabia-based events company Sela now appearing on the team’s jerseys.