Former heavyweight boxing champion Mike Tyson, 57, has inked a brand ambassador partnership with offshore firm Rabona Sportsbook & Online Casino. Through the deal, the Curacao–licensed iGaming company will offer exclusive Mike Tyson-branded bonuses and streams.
number one in the list of The Hardest Hitters in Heavyweight History
According to a news release, Tyson’s Rabona duties include fan engagement via monthly livestreams exclusive to Rabona’s Twitch and Kick channels. Rabona stated the streams will feature the boxer – who ESPN ranked number one in the list of The Hardest Hitters in Heavyweight History – playing online casino games.
Rabona added the streams “may also feature [Tyson] sharing his expertise and recounting exclusive stories from his storied career.”
Rabona’s PR Director Mike Varius said his firm’s focus on “creating legendary experiences” meant the ex-boxing legend was best placed to represent the iGaming company. The exec stated Tyson’s “dynamic presence and genuine love for gaming” resonated deeply with the Rabona brand.
Varius added: “We’re gearing up to offer our users a championship-level engagement, powered by Tyson’s electrifying energy.”