Shaquille O’Neal Signs as DraftKings Ambassador Despite FanDuel Sponsoring NBA on TNT

  • Shaquille announced his new role in a short video posted to X
  • He called himself “Mr. DraftKings” after scoring a basket from his seat
  • The Hall of Famer has promoted WynnBET and PointsBet in the past
Shaquille O'Neal
DraftKings has revealed that Shaquille O’Neal is now an official brand ambassador. [Image: Shutterstock.com]

Iconic basketball player Shaquille O’Neal has signed on as brand ambassador for DraftKings despite his role as a pundit for NBA on TNT, which has rival sportsbook operator FanDuel as a major sponsor.

The popular personality announced the move on X, posting a video of him throwing a ball into a basket while sitting down, dubbing himself “Mr. DraftKings” in the 17-second-long clip:

DraftKings Chief Marketing Officer Stephanie Sherman welcomed the 52-year-old to the team and mentioned how his “personality and unparalleled energy will elevate our brand through various marketing initiatives all NBA season.”

appearing in ads for PointsBet in Australia and acting as a brand ambassador for WynnBET

O’Neal is no stranger to endorsing products, having appeared in a long list of commercials over the years promoting everything from cereal to cruises. This includes other sports betting brands, with the NBA Hall of Famer appearing in ads for PointsBet in Australia and acting as a brand ambassador for WynnBET.

Shaq isn’t the only major NBA star who’s also a DraftKings ambassador, with Los Angeles Lakers star LeBron James signing a multi-year deal with the Boston-based company in February.

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