Bally’s Interactive Arm Getting Out of Asia, Other International Markets

  • Bally’s pulling its interactive arm out of Asia to focus on North America, Europe
  • Business Bally’s is selling will be acquired by members of its management team
  • Bally’s expects the deal to make minimal returns on its adjusted EBITDA, free cash flow
Bally's sign on Chicago temporary casino
Bally’s is pulling its interactive business out of Asia and “certain other international markets.” [Image: Shutterstock.com]

A strategic move spinning out from Bally’s merger with Standard General after a $4.6bn July buyout has seen the Rhode Island gaming giant announce that it is pulling its interactive business out of Asia and “certain other international markets.”

boost its capital and resources in core North American and European markets

Bally’s published its divestment via an SEC filing on October 31. According to the filing, Bally’s Asia-international arm will be acquired by a new company created by Bally’s management. The move builds on Bally’s strategic ownership and management pivot to boost its capital and resources in core North American and European markets. 

In September, Gaming and Leisure Properties Inc announced it had completed the $250m purchase of the land earmarked for the site of Bally’s Chicago casino. The land purchase was part of an agreement with GLPI that allayed fears that the Rhode Island firm’s financial woes would lead to it failing to deliver on its tender win to deliver Chicago’s $1.7bn casino.

According to Bally’s, the deal will require the firm to place some of its intellectual property into trust, with “a five-year licensing deal for the buyer.”  

Bally’s, however, expects only minimal returns on its adjusted EBITDA and free cash flow from the divestment. 

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