Cinna, an American Twitch streamer with 517,000 followers, has claimed that she intends to speak to her lawyers over unauthorized gambling ads on clips of her streams.
goes against X’s rules prohibiting gambling products from paid partnerships
With the aim of gaining exposure, gambling sites have begun adding their advertising to random video clips on X, formerly Twitter. They are doing so by partnering with aggregator accounts, which publish clips that often go viral. Those accounts are now adding the logo of gambling sites to their clips, something that goes against X’s rules prohibiting gambling products from paid partnerships.
In the case of Cinna, also known as Cinnabrit or Brittany Lynn Watts, the logo for online casino Rainbet was placed over a clip from her latest stream. In a comment responding to the clip on X, Cinna said she was contacting her lawyers ove the “illegal ad:”
X users have begun fighting back against these ads by adding context to the posts confirming that the ads are “undisclosed,” violating X’s partnership and rules policies.
The issue first came to light in November last year, when the majority of the ads were for crypto casino Stake. The major gambling operator’s logo began appearing on a number of viral clips and images. In one particular case on November 23 by “pics that go hard,” a pinned post with a photo from a Cartoon Network show adorned with the Stake logo amassed 3.8 million views.