ESPN Bet and its Disney parent partner Penn Entertainment have announced the upcoming launch of a live betting stream for six marquee PGA Tour events.
will launch February 6 in tandem with the WM Phoenix Open
PGA TOUR LIVE on ESPN+ will launch February 6 in tandem with the WM Phoenix Open. Other events to feature the dedicated stream include three Signature Events, The Players Championship, and the TPC Southwind at Memphis, Tennessee in the FedExCup Playoffs.
Penn, whose extension of its multi-year deal with the PGA Tour resulted in ESPN Bet named Official Betting Partner of the US golfing body, took to X with the news:
The live stream will include live golf coverage, an early look at key subplots from a betting angle, plus other useful data and insights.
content and discussion on hole-by-hole live betting”
Hosted by Jonathan Coachman with on-course reporting from Michael Collins, the stream will also host studio analysts Matt Every and Graham DeLaet, who “will present content and discussion on hole-by-hole live betting and tournament markets.”
PGA Tour Vice President Scott Warfield stated a live stream with “a focus on odds and wagers” has been the golf body’s goal ever since inking the ESPN+ event in 2022.
Warfield’s Penn counterpart Jason Birney stated the live betting stream “creates unique opportunities to engage golf fans in an entertaining way with compelling up-to-the-minute data and insights.”
Both Penn and ESPN Bet are now free to use PGA Tour branding and promote their own content to the golf body’s fanbase via PGA media and partner platforms.