The American Gaming Association (AGA) is estimating that people in the US will place legal sports bets totaling $1.39bn on this Sunday’s Super Bowl. The finale to the NFL season is always the most-watched single game on the country’s sports calendar each year, with over 100 million people expected to tune in nationwide.
North Carolina is the only state to launch sportsbooks since last year’s Super Bowl between the Kansas City Chiefs and the San Francisco 49ers, bringing the total number of states with a live market up to 38.
Talking about the record-breaking forecast, AGA CEO and President Bill Miller highlighted that these legal markets do a great job of “protecting consumers, generating tax revenue that benefits communities across the country—while enhancing the game experience for all.”
strictly focused on legal bets
The AGA has changed its approach this year in estimating the total Super Bowl handle. Instead of taking into account unrelated and casual forms of betting, it is now strictly focused on legal bets.
Sportsbook operators are ramping up their marketing ahead of Sunday’s game in New Orleans between the Kansas City Chiefs and Philadelphia Eagles. Most of them are running special promotions and advertising campaigns to acquire new users.
In one of the more unique partnerships, DraftKings is working with makeup brand Nyx to offer kissing-related markets for after the big game.