Snoop Dogg and gambling. One of the world’s most famous rappers and one of the world’s favorite pasttimes. It seems like a match made in heaven – maybe too good to be true.
Well, BGaming has turned that into a reality. The gaming supplier has teamed up with the California Gurls rapper to create Snoop Dogg Dollars, a new slot featuring a voiceover from the man himself.
To find out more about the exciting slot, VegasSlotsOnline News caught up with BGaming Chief Product Officer Yulia Alekseeva.
What sets BGaming apart from other gaming suppliers in the industry?
BGaming stands out in the industry because of its unique approach to both game development and partnerships. We’re not just about creating games; we’re all about crafting true entertainment with a player-first mindset. At BGaming, we always push ourselves to go beyond what’s expected, constantly asking: “How can we make this even better?”
BGaming is dedicated to working closely with every part of the iGaming community
Our game portfolio is diverse, mobile-friendly, and high-quality, with everything from video slots and poker to more casual options like scratch cards and crash games. But our commitment extends beyond games to the relationships we build. BGaming is dedicated to working closely with every part of the iGaming community, from players to casino operators to streamers, making sure we’re delivering a top-notch experience for everyone involved.
What sets BGaming apart is our passion for innovation and collaboration. We don’t just design games — we build strong partnerships and use data to craft engaging experiences that players love. We’re always focused on improvement, and that’s what makes us unique in the industry.
You recently added Peru to your long list of licenses and signed a multi-brand agreement in Brazil. Do you expect South America to prove an important market for you?
It’s great to hear you’re keeping an eye on our progress in new regions! South America definitely holds a lot of potential in the iGaming space, and it’s quite a popular region among industry players. Our recent expansion there is just the beginning, and we see it as a key growth area for us.
Looking ahead to 2025, we’re also planning to explore opportunities in South America. Our team will be attending SiGMA Americas in April with a booth to meet with local operators and gather insights that will help us tailor our approach and strengthen our presence there.
Okay, let’s move on to Snoop Dogg and your new game! Firstly, what was it like to work with the iconic rapper?
Working with Snoop Dogg on Snoop Dogg Dollars was an unforgettable experience! It was our first time creating a game with a celebrity, and the entire process was really exciting and collaborative. We worked closely with Snoop’s team, Roobet online casino, and Casinolytics, who provided valuable data insights.
it was about bringing Snoop’s unique personality and style to life
What made the project so special was the level of involvement from everyone. Snoop’s team was hands-on throughout, offering creative input, and we really appreciated their feedback. The whole thing took about six months, which is a bit longer than usual, but it was all about making sure every detail was perfect. The vibe around the project was incredibly positive, and it felt like we were all part of something bigger than just a game — it was about bringing Snoop’s unique personality and style to life in a new way for his fans and players alike. The result is something we’re really proud of!
Why should our readers try out Snoop Dogg Dollars?
Snoop Dogg Dollars is definitely a game worth checking out, and here’s why! It brings together Snoop Dogg — one of the most iconic rappers and influencers in the world — with his signature voiceovers and unmistakable style. This unique blend of celebrity and game mechanics creates an experience that feels fresh and different.
With Snoop Spin mode and the Wild and Skull symbols, the game stays dynamic. Plus, the Cluster Pay mechanic, where symbols are grouped together for bigger wins, is a fan favorite. Players and streamers alike have really connected with this setup, making it a standout in the world of slots. If you’re looking for a game with personality, great gameplay, and solid winning opportunities, Snoop Dogg Dollars is definitely worth a spin!
We like to provide our readers with the hottest slots on the market. Other than Snoop Dogg Dollars, what other BGaming slots should our readers try out straight away?
If you’re looking for a fun and quirky slot, Lucky Ducky is a must-try! This game has become a bit of a cult favorite, especially for fans of rubber ducks. The reels are filled with colorful, charming ducks, creating a playful vibe. There’s something uniquely satisfying about these rubber ducks, and it’s no wonder they’ve become so iconic.
the title features Free Spins with x2 multipliers
What really sets Lucky Ducky apart is the MergeUP mechanic, where matching ducks transform into higher-level ducks after a payout, making every spin feel rewarding. Plus, the title features Free Spins with x2 multipliers that can grow up to x128, giving players the chance for some big wins.
Whether you’re drawn to the charm of the rubber ducks or the fun gameplay, Lucky Ducky has that perfect combination of lightheartedness and rewarding mechanics that makes it stand out as a cult classic.
What was BGaming’s proudest moment of 2024?
BGaming had an exciting and fulfilling year, but if I had to pick one moment we’re especially proud of, it would have to be the launch of Snoop Dogg Dollars. This was a huge milestone for us as our first-ever celebrity-branded slot, and it really captured the imagination of our players. Having Snoop Dogg as the animated guide and narrator brought a whole new level of energy and fun to our games, and we’re thrilled with the response from players worldwide.
Of course, we’ve also had an amazing year in other areas. We partnered with over 1,100 new online casinos, released 50 new games, and introduced new features like SpinUp and MultiDice X, which have added fresh dynamics to our portfolio. We also received some amazing recognition from the industry, including prestigious awards like the CasinoBeats Game Developer Award and the SiGMA Europe B2B Award for Best Game Studio.
It’s been a year of growth, innovation, and stepping up our game in so many ways, and Snoop Dogg Dollars is definitely the cherry on top!
And what is in the pipeline for 2025?
In 2025, we’re gearing up for an incredible year filled with new releases and big plans. Kicking things off in January, we’ll be launching Plinko 2. Since its debut in 2019, Plinko has become a fan favorite, and now we’re bringing a fresh twist to the classic. Plinko 2 focuses on giving players more customization and control, transforming the familiar thrill of dropping balls into something even more dynamic and intriguing.
we’ve got a packed schedule of new slots and casual games
In March, we’re diving into the world of magic with Alice WonderLuck, a fairy tale-inspired slot that promises to charm players with its enchanting theme and gameplay. Beyond that, we’ve got a packed schedule of new slots and casual games in the works, each designed to bring innovative mechanics and unique features to the table.
On top of our regular releases, we’re doubling down on customized game development for our partners, including a highly anticipated collaboration with the Kick streaming platform. Our goal for 2025 is simple: to deliver as many creative and innovative games as possible. It’s going to be a year full of surprises, and we can’t wait to share it with players!