Major European gambling company Superbet has eyes on expansion, and it has just secured a €1.3bn ($1.34bn) refinancing agreement to do just that.
The Romania-headquartered gaming and betting firm announced the deal last week. It secured the cash flow through its principal investor private equity fund Blackstone, and related parties managed by HPS Investment Partners.
prime positions in Romania, Belgium, Poland, and Serbia
Superbet already operates in ten countries, including prime positions in Romania, Belgium, Poland, and Serbia. However, it plans to use the new influx of money to expand into the Brazilian market, plus invest in innovative technologies and explore M&A options.
Jimmy Maymann, co-CEO of the company, explained the strategy. “The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry through product innovation and a customer-centric approach,” he said.
“We are proud to team up with Blackstone and HPS, world leaders in asset management, on our growth journey.”
