UK Lottery Operator Allwyn Becomes Official Formula 1 Partner

  • The multi-year deal will begin during the sport’s 75th anniversary season
  • Allwyn hopes to gain global exposure through this partnership
  • The company runs lottery operations in regions like Greece, Italy, and the US
Formula 1 race
The operator of the UK National Lottery Allwyn has entered into a multi-year partnership with Formula One. [Image: Shutterstock.com]

Allwyn has announced that it is now an official partner of Formula 1. This multi-year deal will kick off during celebrations for the sport’s 75th anniversary season.

Allwyn hopes to gain global exposure through Formula 1, which has over 750 million fans and 96 million social media followers. The company wants to impact communities globally and believes this partnership will help it do so.

Allwyn currently runs lotteries in seven regions, including Italy, Greece, the US, and the UK.

driving positive change together”

Talking about the partnership, Formula 1 CEO and President Stefano Domenicali said that it will create new opportunities for both parties and he looks forward to creating “unique experiences and driving positive change together.”

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