Formula 1 has announced that ALT Sports Data is the organization’s new official betting data supplier. The sport is attempting to grow interest in race betting despite its increasing popularity in other sports in recent years.
create real-time predictive analytics for Formula 1, including price odds and proprietary data solutions
The San Diego-based ALT Sports Data specializes in consumer and trading data for emerging and action sports. It will create real-time predictive analytics for Formula 1, including price odds and proprietary data solutions for sportsbooks, with the goal of delivering interesting new markets for people to bet on.
Regarding the agreement, Formula 1 Chief Commercial Officer Emily Prazer remarked that sports betting “is an increasingly important part of the global fan experience.” She is excited about offering fans entertaining new ways to engage with the races and drivers.
ALT Sports Data Chief Marketing Officer Todd Balalar said that Formula 1 has over 750 million global fans, which it will engage with to try to enhance the overall viewing experience.