The St. Louis Cardinals have entered a partnership with bet365 that will see the brand become the MLB franchise’s first-ever official mobile sports betting partner. The announcement of this multi-year agreement comes ahead of the anticipated launch of legal sportsbooks in Missouri.
Citizens passed a measure in November to legalize the activity, but the launch was pushed back from an initially expected summer 2025 date to later in the year due to delays in deciding on the sector’s regulations.
the operator’s logo will appear around the ballpark
As part of the Cardinals’ relationship with bet365, the operator’s logo will appear around the ballpark, during broadcasts, and in other team-related advertising avenues.
Bet365 will also get naming rights for the bet365 Bridge, on Busch Stadium’s right-center field second level, and will have exclusive seating and refreshments.
The Cardinals have advocated for legal sports betting for several years, and the team’s president, Bill DeWitt III, said the franchise is “thrilled” to welcome bet365 on board.