The UK Gambling Commission (UKGC) has introduced several new curtailments on how licensees offer promotions, the most notable of which prevents gambling sites from providing bonuses that combine offers from different gambling verticals.
people who use multiple products are more likely to suffer from gambling-related harm
This will end the practice of combining free sports bets and casino deposit bonuses in the same deal. Research shows that people who use multiple products are more likely to suffer from gambling-related harm, and the terms of these offers can also be confusing.
Another big move sees operators having to cap their wagering requirements for bonuses at 10x, as bigger requirements can lead people to gamble for longer and faster than they otherwise might.
These rules, which go into effect on December 19, 2025, aim to better protect consumers and simplify the industry. UKGC Research and Policy Executive Director Tim Miller said the measures will give people “much better clarity on, and certainty of, offers before they decide to sign up.”
The research behind these changes came from an Autumn 2023 consultation.