Damage repair
Resort’s World Las Vegas’ drive to restore credibility over reputation-damaging money laundering compliance failures continues with another high-profile executive appointment.
strategic play intended to attract international gamblers
Malaysia-headquartered Genting’s latest move to appoint industry veteran Greg Shulman to its Vegas Strip casino’s board is a strategic play intended to attract international gamblers.
As Resorts World Las Vegas’ Vice President of International Marketing, Genting is backing Shulman’s pedigree of attracting international gamblers to Sin City to up its global appeal.
Resorts World issued a press release Tuesday stating Shulman’s remit will concentrate on high net-worth players as a “long-term growth strategy of expanding our international presence.”
Great expectations
Shulman, who has more than 30 years’ experience in the gaming industry, stated in the release he was excited to join the Genting subsidiary “as we look to accelerate our growth in the international VIP player market.”
Shulman’s resume includes over a decade-and-a-half as an MGM Resorts International’s Vice President of International Marketing and, more recently, Palms Las Vegas’ Vice President of Casino Marketing, a position he held for over three years before his March 17 move to Resorts World.
widely regarded as one of the top player development executives”
Resorts World’s Chief Operating Officer and Chief Financial Officer, Carlos Castro stated his new colleague was “widely regarded as one of the top player development executives” across the industry.
Shulman steps into the breach in an attempt to restore Resorts World’s credibility after a litany of controversies. These include the high-profile firing of its ex-President and COO Scott Sibella, an indirect role in an illegal MLB sports gambling scandal, and multiple disciplinary complaints.
Of the latter, Resorts World only recently came to a $10.5m settlement with Nevada gaming regulators over AML compliance failures, the second-largest fine in the state’s history
Band gets back together
The Las Vegas Review-Journal on Tuesday reported how the appointment of Shulman is essentially an attempt to reunite former colleagues in a genuine power play.
“Both Castro and Shulman worked for MGM Resorts when the Las Vegas-based gaming and hospitality corporation was headed by Jim Murren, now chairman of Resorts World’s recently formed board of directors.”
His former boss Murren stated Resorts World was excited to welcome Shulman on board, citing his “proven track record of executing marketing strategies that attract new audiences and drive financial growth.”
