Renowned for their mobile first approach, Electric Elephant is a flourishing games development company who specialise in creating exclusive content for the new generation of casino players. Established in 2014, Electric Elephant have already taken the social casino market by storm with Casino Rush by PokerStars and their subsequent real money online casino games have been snapped up by leading gaming platforms like Microgaming, Leander Games and Reflex Gaming – to name a few.
The rapidly growing company is headquartered in Soho, a vibrant town in the West End of London, England, where the focus is business development and operations, while the 24-strong world class development and art team are based several thousand miles away in Colombo, the capital of Sri Lanka.
Electric Elephant’s love of poker becomes abundantly clear upon visiting their official website as poker-inspired casino games fill their small, yet slowly growing, portfolio. While one might assume that this is simply a company capitalising on a gap in the enormous market, the real reason there is such a heavy focus on the card game is laid bare when you take a nosey at the backgrounds of the two experienced entrepreneurs who founded the company.
Both Ali Masterman and Paul Conroy have experience in the poker staking field. Masterman was a very successful player, winning hundreds of thousands playing online, while working for SharkStaking.com, whereas Conroy fell in love with the game and founded Stake Me to Play.
They might have been successful with staking companies, but we’ve got a little feeling the pair putting their heads together to fuse poker with casino games will result in even greater riches!
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The fact Electric Elephant can proudly call The Stars Group, the parent company of PokerStars, a client is a testament to the exceptional quality of the games that they produce as the worlds largest poker site only partner with the industry’s best.
Casino Rush by PokerStars was Electric Elephant’s first foray into the social casino market, with the app going live on Goggle Play in August 2016, and they’ve never looked back since. Mobile-optimised and available on both iOS and Android devices, the app fuses poker, casino and slots together to deliver four unique games - Swap the Flop Poker, Hold ’em Switch, All In Split and Lucky Hands. While it’s possible to make in-app purchases, you can play for free thanks to daily poker chips that will have you striving to climb a leader board and get your hands on even greater prizes, plus it’s recently been announced that tournaments will be added in the very near future - exciting stuff!
Catering for those who prefer to play with real cash, Royal Rush by Electric Elephant went live at PokerStars in February 2018. Boasting sensational 3D graphics, a Free Spins feature that can be retriggered and four jaw-dropping progressive jackpots, the exclusive release sees you sally forth to a medieval world where you’ll be slaying fire-breathing dragons on behalf of a royal family who ensure you’re richly rewarded for protecting them from the evil creatures.
Considering Electric Elephant have been operating since 2014 and list The Stars Group, Microgaming, Cadillac Jack, Relax Gaming, Gameiom, Leander Games and Betsson Group as current clients, one would assume they would boast a substantial library of games. Unfortunately, the stark reality is a relatively small, albeit superb, selection.
We can only presume that constant updates they apply to the Casino Rush app, with new bonus games and features added on a fortnightly basis to keep things fresh, are the main reason for this, but we aren’t going to be critical of a company that takes a quality over quantity approach – especially when they have developed such an exciting range of table games and several exhilarating video slots.
While we’ve already taken a quick look at Casino Rush and Royal Rush, let’s see if other originals like Swap the Flop, Hold ‘em Switch and Fruits Go Wild live up to the mighty high standards that Electric Elephant have set for themselves.
Think you’ve got great hole cards only to be left feeling dejected when the flop has been dealt? Well, you’ll get a second bite of the cherry playing Swap the Flop as the innovative Texas Hold ‘em game allows you to swap the flop you are dealt for a new one.
If it’s the hole cards you’ve been dealt that are the problem, you’ll have the opportunity to change them in Hold ‘em Switch, while those pocket Aces will have you grinning like a Cheshire cat as you click play instead of switch. After your decision, it’s an all-in showdown as the dealer’s cards are revealed and the flop, turn and river are revealed to determine whether if you’ve beat the house.
Meanwhile, the Fruits Go Wild video slot has been released on the Leander Gaming platform to deliver a modern take on classic 3-reelers. Boasting slickly designed traditional symbols, you’ll experience lots of fruity fun thanks to Sticky Wilds that remain in place for a single respin, you could sink your teeth into a Free Spins feature, plus it features absorbing animations that are sure to have your mouth watering as payouts are revealed.
In addition to these sensational games, Electric Elephant have a trio of exciting releases in the pipeline for 2018. Toffs will be transporting players back to the Victorian era to mingle with elite members of society, you’ll be having a blast meeting an assortment of weird and wonderful aliens in Space Spins, plus they’ll be bolstering their selection of table games with the release of Sapphire Roulette.
Game ports are another area of expertise for the team at Electric Elephant as they specialise in reskinning Flash and land-based casino games to HTML5. The fact that other companies outsource this task to Electric Elephant highlights how they are at the forefront when it comes to mobile development services in the iGaming industry with Thunder Wings, Emerald Fairy, Mirror Masquerade, Flight of Icarus, Release the Kraken, Storm Goddess, Falcon Hawk, and Gold Dragon Red Dragon currently listed as successful completions in this area.
Seven-deuce might be a poker hand that requires a little bluffing when it’s dealt, but Electric Elephant haven’t been bluffing about their ambition to create compelling online casino games. Utilising Unity3D and HTML to ensure players have no compatibility issues playing their social and real money games, Electric Elephant have been a breath of fresh air since entering the industry and we can only see them going from strength to strength.
Rather than resting on their laurels after the great success of Casino Rush, they’ve continued to tweak and improve it through constant updates that keep players engaged, there are lots of new casino slot machines and table games in the pipeline to bolster their limited portfolio, plus they recently announced a partnership deal with the Kindred Group that will see them provide exclusive content via Relax Gaming.
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