JustPlay is the latest in a wave of new software development studios to launch in late 2018. The company designs and builds slots games for online casinos. But, as slots fans know, there are so many similar and well-established companies that do the same thing. What can JustPlay offer that will help it compete?
This newly launched studio is aiming to make a name for itself in the iGaming world, so we were eager to test it out. Join us as we discover what JustPlay is all about. Get the lowdown on this company's news and moves. Plus, you can read our expert reviews of its latest slots and load them up to play for free, right here on VSO.
JustPlay made its first savvy move by choosing Tallinn as its base of operations. Estonia is building a strong reputation for competitiveness and innovation in tech design. The Estonian capital of Tallinn is fast becoming a new tech mecca - a mini European-based Silicon Valley.
From out of these headquarters JustPlay promises new techniques and innovation in slots. It aims to tempt online casinos by focusing on specialization and producing bespoke products.
In a customer-focused approach, JustPlay proudly offers clients the chance to 'order your own slot'. The team's in-house 'slot constructor software' aims to produce customized games on a fast turnaround.
This promise of speed was delivered when JustPlay released 20 private slots in its first two months of launching. This is more impressive when you consider the company currently only has between 11 - 50 employees listed.
If the team can keep up this pace and volume of sales it will certainly establish itself in the busy market.
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Ambition and energy seems to be powering JustPlay's business drive. The company was not content to relax after the launch of its custom slots builder model. In January 2019, the company announced its next slick business decision.
JustPlay has struck a deal with a Hong Kong based partner to develop slots designed for a cryptocurrency platform. This is great news for gamblers are looking for more slots that allow cryptocurrencies like Ethereum and Bitcoin.
The deal shows a promising start for the young company. Only the most agile developers can join the race to provide games at Bitcoin casinos for players to enjoy.
The JustPlay team followed up its Bitcoin deal with another top collaboration that's also great for players. In May 2019 the growing developer WeAreCasino signed JustPlay up.
This deal sees JustPlay developing a number of slots to be launched on WeAreCasino's platform. The bigger company's growing aggregate portfolio is likely to help JustPlay to level up with its distribution goals.
For players the good news is JustPlay slots will be widely available at a broad choice of online casinos.
Scroll through the free to play JustPlay slots here on VSO and you'll find funky graphics and a host of epic themes.
JustPlay's Zeus Expand slot offers players the power of ancient gods across its 10 paylines. Watch lightning strike as stacked wilds land for big prizes, or trigger the bonus to enjoy bags of mythical fun.
There's more from slot games featuring Greek legends in the Hercules slot. This offers 20 paylines of heroic action where you join the son of Zeus on adventures into the underworld. Battle Cerberus, the three-headed Hound of Hades, and you'll land yourself a bonus win worthy of your efforts.
There's a strong ancient Egyptian vibe running through JustPlay's catalog, too. A good selection of titles includes slots for fun like the 20 payline Secret of the Sun online slot and there are mega prizes available in Cleopatra's Millions.
Plus, there are classic slots themes with the 5 payline, fruit filled Flaming Wins slot, which offers that truly Vegas vibe.
Whilst there's plenty to enjoy in the design and mechanics of JustPlay's slots, there's still only a limited list.
As slots fans, though, we'd like to see some more variation and boldness in JustPlay's game designs and mechanics. The company is rightly proud of the speed with which it's producing slots but there's a danger this will sacrifice quality.
The best player experiences rely on individuality, wow factor or attention to detail. These qualities are rarely achieved when a company focuses on churning out volume.
Perhaps one of the company's biggest disadvantages is its name. JustPlay is a clever keyword for Google to pick up but there are so many companies that have already figured that. Search engines are full of brands of many kinds that are called Just Play.
Until JustPlay, the slots developer, has established itself a little more, it's going to be competing for online attention with soccer schemes, games stores, and clothing outlets.
We'll be paying close attention to JustPlay's progress. Check back at VegasSlotsOnline for regular updates and all the developer's latest releases. Be sure to try free games from other developers, including the range of Amatic slots and Wazdan slots across this site.
Despite concerns that JustPlay's eagerness may outstrip its quality, there's plenty of promise from this young software developer. We're keen to see more output and, given the company's headstrong start, we're likely to see that.
Expect lots of action from JustPlay. We hope the team can remain focused on slots with superb player experiences, as much as they focus on headline-making speed.
So, should you JustPlay these slots? Yes, you should. Give JustPlay a spin to get a feel for what the company's all about and a sneak preview of what's to come from this software developer.
The catalog of JustPlay slots titles that we have to play for free on VSO offers bags of fun. Graphics are appealing, themes are attractive and there are many chances to enjoy good prize action.
If you like what you play, and you want the best choice of casinos that offer real money games, you need look no further than our recommended selection below.
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