An independent casino is a site that is not owned by a large corporation. Several casino sites are part of larger “families”. This means they are all owned by one company. For example, an online casino from a big brand often has “sister” sites from the same parent company. On the other hand, independent casinos stand alone. They are operated by smaller companies and are self-sustaining.
Many real money online casinos run by major companies have their own individual branding. But often, they can start looking the same as one another. Many of them have similar designs, bonuses, and loyalty schemes. Independent casino sites can offer a more unique experience. They’re ideal for gamblers who want to try something different. Standalone sites provide one-of-a-kind features and themes.
Often, you’ll see independent online gaming sites being compared to “white label casinos”. White label platforms are digital products designed by tech companies. The platforms are then sold to casino operators who want to launch a gambling site. This means the operators won’t have to build a casino site from scratch. Instead, they’ll have a casino website already set up which they can rebrand as their own.
Since white labels help companies set up casinos quickly, they’re very popular in the online gambling industry. Big companies use them to keep launching sister sites. Independent online casinos may use a white label, but many design their own platforms.