To UK punters, the name William Hill has long been synonymous with betting. The company, founded in 1934, is right up there with Ladbrokes in terms of brand recognition in Britain.
Of course gambling has come a long way since the 1930s and William Hill have had to adapt and diversify to keep pace with changing technologies and consumer demand. While the company still maintains a strong high street presence – it retains well over 2,000 stores in the UK – it has increasingly turned to the digital domain for increased profit and market share.
William Hill Games is the company’s gaming division and is responsible for designing and developing the content that appears on the firm’s online casino, on their mobile apps and on the games cabinets that are to be found within their bricks and mortar premises.
The company has enjoyed great success with its mobile-oriented games in particular, with slots proving to be particularly well-suited to being played on the go, despite the smaller screen size.
Once upon a time, gambling was conducted in smoke-filled dens by men wearing flat caps. Today, the average gambler is just as likely to be the girl sat next to you on the bus (or possibly even the guy driving the bus) as it is to be the sort of bloke more typically associated with having a flutter on a Friday night.
With the ability to game anytime, anywhere, bookies such as William Hill have had to adjust their service offering to meet the demands of a shifting market.
William Hill Games, the company’s dedicated gaming division, has been tasked with developing new slots and casino games for its customers to enjoy whenever and wherever they get the urge. While many of these games surface in the firm’s online casino, others are tailormade for mobile and accessible via a dedicated mobile portal, allowing you to enjoy their online casino games on Windows mobiles, Android devices, iPhones, and iPads.
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Mobile may be the future of gaming, but it’s not the only option. Desktop users still account for a significant proportion of gamers, and it’s one that William Hill Games have catered for with the creation of dedicated PC software.
Customers who download WHG’s proprietary software can look forward to superior graphics and access to a wider range of games than that available to browser-only users. The firm’s PC software is free to download and installation is straightforward.
Upon opening the .exe file, the William Hill downloader pop-up will appear. After agreeing to the Ts & Cs, the software will open and an icon will be created on your desktop. Any time you want to play, just click on the icon to access more than 300 games. Mac users can still avail themselves of many of William Hill’s games by accessing the casino via their web browser.
Customers who sign up with William Hill Games can enjoy an introductory bonus separate to that offered by William Hill Casino. Every new customer who deposits a total of £100 will receive £20 free. This sum will be credited to their games account.
To claim the bonus, click Join Now, deposit money into your account via one of the available payment methods and then start playing. After you’ve spent £100 (and regardless of whether you’ve won, lost or enjoyed mixed fortunes) you’ll receive your £20. The only games that aren’t eligible for this promotion are table games and those that don’t display the bonus bar symbol on the top right of the screen.
Once you’ve been awarded your £20 it must be wagered at least once before it can be withdrawn.
That’s not the only bonus to be claimed at William Hill Games however. The aforementioned bonus bar symbol, situated at the top right of the site’s qualifying games, will increase as you play. Once you’ve filled the bonus bar to the top you’ll be awarded a randomly selected cash bonus. This could be £2, £5, £10, £100 or, if it’s your lucky day, a cool £6,000. After collecting your bonus, the bar will reset and the process will begin all over again.
For the benefit of its high rollers, WHG also features a VIP bonus bar. This operates in a similar fashion only this time the stakes are higher – much higher, with bonuses ranging anywhere from £20 to a bumper £50,000. The only thing that's missing is a no deposit casino bonus offer.
William Hill Games are best enjoyed on tablet or mobile, where the touchscreen functionality makes them a pleasure to play. The slots are particularly good, with a great selection from many of the top developers, plus bespoke games like the Pirates of the Pacific online slot. The selection may not be the widest, but the quality is top-notch. William Hill Games have secured a number of licensing deals, allowing their customers to enjoy such titles as Monopoly, Tomb Raider and Transformers. Whether helping to defeat the Decepticons in the Battle of Cybertron or dicing with danger as the intrepid Lara Croft, players will be treated to razor-sharp graphics and movie-like sound effects.
Elsewhere, there’s a chance to battle alien invaders in the space-themed slot It Came From The Moon and the opportunity to rain down blows on your foes in Thunderstruck II, starring Valkyrie, Loki and Thor.
Monopoly Dream Life is a faithful conversion of the classic family game, only this time the money is real and the stakes are higher. Agent Jane Blonde takes the world’s most famous spy franchise and has some fun with it. Its protagonist may look gullible, but she’s no ditzy blonde – this gal can kick serious ass while looking seriously cool into the bargain.
Quenching Desire is a cheesy love-themed slot in which burning hearts are the order of the day, and Lil Lady stars cutesy ladybugs and other garden creatures with free spins galore. Other games include Thunderstruck, a Viking warrior quest in which big hammers are wielded with impunity, and Avalon, featuring the lady of good fortune who has the power to shower you with riches. Indian Dream features stacked symbols and nudging symbols across the five reels and 20 paylines.
Finally, William Hill Games have space for several progressive jackpots amidst their mobile-friendly titles. Mega Moolah is one of the best known progressive slots, one in which the call of the wild beckons almost as strongly as the call to get rich quick.
Due to UK gambling laws, there are limits on the content available within apps that betting companies create. One app that William Hill Games have been able to release is Bingo. The firm’s dedicated bingo app is available on the App Store as well as on Android.
A wide variety of bingo games can be enjoyed using the free app which has proven to be a smash hit. Once installed, players can use the app to enter such zones as the Bargain Basement, where cheap bingo is up for grabs and the Community Room, where they can mingle with like-minded bingo lovers.
Other games include Deal or No Deal Bingo in which every box matters, but some matter more than others. Choosing the right one will make or break your fortune.
William Hill’s Bingo app is also stocked with private rooms containing such games as Roll On Bingo, with various prizes up for grabs. Every Thursday there’s free bingo to be played and the app is also stocked with almost 50 slots, scratchcards and mini-games. Titles include Dynamite Digger, Rainbow Riches and Marine Mayhem.
By using the games and software from many developers, William Hill Games is able to offer a fantastic selection of high-quality tiles across a single platform. For example, you can enjoy Blueprint Gaming slots such as Deal or No Deal Megaways, or Yggdrasil Gaming slots like Jumbo Jellies at this site. William Hill Games is an accomplished subsidiary of the William Hill brand, one that provides a convenient means for players to indulge their favourite game, be it slots or bingo, wherever they may roam.
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